137 My Space

The small screen is certainly getting bigger. And TV czarina Ekta Kapoor knows how to come up with a novel promotional blitzkrieg. She is all set to take movie marketing a step further by launching the first song of her upcoming film Shor In The City on her popular daily soap Pavitra

Rishta. The romantic love ballad, Saibo, will be launched on the March 31 episode.

“It’s going to be an innovative and clutter-breaking step. Usually, press conferences are organised to launch a film’s music but since Ekta is the producer of both Shor In The City and Pavitra Rishta, we thought, ‘why not use the TV show to launch our song,’” says Tanuj Garg, CEO, Balaji Motion Pictures.

Film songs are regularly used in daily soaps, but its for the first time that a new song of an upcoming film will be launched on a TV show before the movie’s official launch. The song will be used in a dream sequence pictured on the show’s leads, Manav and Archana.

“Pavitra Rishta is the top daily soap right now with TRP of four plus. It will help us reach an unimaginable number of people directly. And it’s not going to be a forced assimilation. Since Manav and Archana are lovebirds, the love number is going to be a seamless integration,” says Garg.

Balaji Motion Pictures’ Shor in the City is an edgy and dark comedy revolving around stars like Tusshar Kapoor, Sendhil Ramamurthy, Preeti Desai, Radhika Apte and Nikhil Diwedi in three loosely interconnected stories set in the midst of the noise and grime of a metropolitan.

“I don’t think we are missing out on press coverage because audiences too notice if makers are coming up with new promotion mantras. I am sure it’s going to work because it’s a fresh idea to launch a song on a top national TV show,” concludes Garg.

Rock music on TV has a long history, starting with “American Bandstand,” which ran from 1952 to 1989, and in the 1960s shows like “Hullabaloo” and “Shindig” had the biggest bands, groups like the Beatles, James Brown, the Rolling Stones and the Who were on every week. In the 1970s “The Midnight Special” had the likes of ABBA, Linda Ronstadt, Tom Petty and the Heartbreakers, Marvin Gaye, Billy Joel, Aretha Franklin, David Bowie, The New York Dolls, and Fleetwood
Mac.

Jeff Beck’s guitar

(Credit:
Steve Guttenberg)

“Music Television” started nearly 30 years ago, so if you’re old enough to remember when MTV regularly played music videos, you’re pretty old. Those earlier music shows were once-a-week affairs, but MTV played music videos 24 hours a day. Can someone explain why MTV and its offspring VH1, no longer program music in their prime-time schedules? Maybe because music isn’t interesting enough to garner significant ratings; that, or am I missing something?

I’d like to believe that new music is still important enough to warrant a mainstream presence. “American Idol” is as good as it gets, and it’s great for singers, but what about musicians? And what about the bands that can actually write new music? Why can’t we see more of that sort of thing on MTV?

Yes, there was a show called “The Next Great American Band,” but it only lasted one season. I don’t know why it bombed, but on that show the bands didn’t play their own music. I suppose “American Idol” and “Glee” are what has become of music on mainstream TV.

For me, the best music shows were “Sunday Night,” hosted by David Sanborn and “Sessions at West 54th.” Both shows featured real, live musicians who actually played and sang! They showcased everybody from Eric Clapton to Sonny Rollins, Sting, Al Green, Stevie Ray Vaughan, Carlos Santana, Elvis Costello, John Hiatt, Lucinda Williams, Patti Smith, Miles Davis, and Dizzy Gillespie.

Where on TV can you now find musicians of that caliber playing live? “Saturday Night Live” and the late-night talk shows, but I have to ask, why isn’t MTV doing live music shows?

COUNTRY MUSIC(R) AWARDS

Cornucopia Of Talent

By Cara
Sunday at 8/7c on CBS

This year’s Country Music Awards is a cornucopia of talent. Every big name in country music will either be performing or presenting. This is a don’t miss event for all country music fans.

DARIUS RUCKER AND ACM LIFTING LIVES(R) MUSIC CAMPERS TO PERFORM AN ORIGINAL SONG BY BRETT JAMES AND CHRIS YOUNG TO RAISE FUNDS AND AWARENESS FOR YOUNG ADULTS WITH DISABILITIES, ON THE “46th ANNUAL ACADEMY OF COUNTRY MUSIC(R) AWARDS,” SUNDAY, APRIL 3 ON CBS.

Entertainer of the Year Nominees Taylor Swift, Jason Aldean, Toby Keith, Miranda Lambert, Brad Paisley and Keith Urban Set to Perform on Live Broadcast
 
The Special “Lifting Lives” Moment, Presented by Julianne Hough and Chris Young, Will Benefit the Vanderbilt Kennedy Center

Chart-topping country music star Darius Rucker and ACM Lifting Lives®, the Academy of Country Music’s charitable arm, are partnering for a musical event to benefit the Vanderbilt Kennedy Center (VKC).  In their first performance together, 25 ACM Lifting Lives music campers with disabilities will join Rucker on the Academy of Country Music (ACM) Awards’ stage to perform “Music from the Heart,” a song the campers wrote collectively last summer with ACM Lifting Lives Music Camp songwriters Brett James and Chris Young.  The special moment will be performed during the 46TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS, to be broadcast live from the MGM Grand in Las Vegas, Sunday, April 3 (8:00-11:00 PM, live ET/delayed PT) on the CBS Television Network. 

James has created a new arrangement of the song, customized for this never-before-seen performance.  Young, along with Music Camp friend, country singer and star of the upcoming remake of the classic movie musical, “Footloose,” Julianne Hough, will introduce Rucker and the “2011 Lifting Lives Music Camp” moment to viewers.

The special performance will support the Vanderbilt Kennedy Center (VKC), whose mission is to facilitate discoveries and best practices that make positive differences in the lives of persons with disabilities and their families.  For six years, the VKC has hosted a music camp for people with Williams Syndrome, Autism and other developmental disabilities; ACM Lifting Lives sponsored the camp for the first time this past summer.  Being so touched by the experience, the Academy has sought to do more for those with disabilities ever since. 

ALABAMA, DIERKS BENTLEY, RONNIE DUNN, SARA EVANS, MARTINA McBRIDE, REBA, BLAKE SHELTON, CARRIE UNDERWOOD AND ZAC BROWN BAND WITH JAMES TAYLOR, TO PERFORM AT THE “46th ANNUAL ACADEMY OF COUNTRY MUSIC(R) AWARDS,” TO BE BROADCAST LIVE FROM LAS VEGAS, SUNDAY, APRIL 3 ON THE CBS TELEVISION NETWORK
Nancy O’Dell and Ryan Seacrest Scheduled to Present

 
Alabama, Dierks Bentley, Ronnie Dunn, Sara Evans, Martina McBride, Reba, Blake Shelton, Carrie Underwood and Zac Brown Band with James Taylor are scheduled to perform on the 46th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS, to be broadcast live from the MGM Grand in Las Vegas, Sunday, April 3 (8:00-11:00 PM, live ET/delayed PT) on the CBS Television Network.  The ceremony, which honors country music’s top talent as well as the industry’s hottest emerging artists, is produced for television by dick clark productions.

The aforementioned artists join previously announced performers Jason Aldean, Toby Keith, Miranda Lambert, Brad Paisley, Taylor Swift and Keith Urban-all of whom are Entertainer of the Year nominees.

 
Performers:

Alabama has won an astounding 20 Academy of Country Music (ACM) Awards, including six times for Vocal Group of the Year and five times for Entertainer of the Year, and was named Artist of the Decade in 1988.  Alabama will perform with Entertainer of the Year nominee Brad Paisley.

Dierks Bentley is nominated for Album of the Year for Up on the Ridge.  Bentley won New Artist of the Year in 2003.

Ronnie Dunn helped define the country landscape over the past 20 years as one half of the most successful duo in country music history.  He now builds on his 30-million-selling album history as part of Brooks Dunn with his Arista Nashville solo debut album, slated for release later this year.  The album’s stirring first single, “Bleed Red,” is available now.

Sara Evans debuted at #1 on Billboard’s Top Country Albums chart this past week with the release of her sixth studio album, Stronger, featuring her current smash, the RIAA-certified Gold Digital Single, “A Little Bit Stronger.”  A past ACM Female Vocalist winner, Evans’ chart-topping career includes more than five million albums sold and such #1 hits as “Suds in the Bucket,” “A Real Fine Place to Start,” “No Place That Far” and “Born to Fly.” 

Martina McBride is a three-time Female Vocalist winner and was also awarded the Humanitarian Award in 2003 for her charitable work.  During the “Girls’ Night Out:  Superstar Women of Country” special, which will be broadcast Friday, April 22 on CBS, McBride will be honored once again by ACM Lifting Lives (the ACM’s charitable arm) for her dedication to raising social consciousness of domestic violence and encouraging female empowerment through songs.

Reba has won 12 ACM Awards, including seven wins for Female Vocalist of the Year, and was awarded the first-ever annual Academy of Country Music/The Home Depot Humanitarian Award for her outstanding philanthropic work.  This broadcast will mark Reba’s 13th time hosting the show.

Blake Shelton will make his debut this year as an ACM Award co-host with Reba.  Shelton has been nominated for three ACM Awards and won his first ACM award last year for Vocal Event of the Year for his #1 hit single, “Hillbilly Bone,” which features longtime friend Trace Adkins.

Over the course of his career, James Taylor has sold some 40 million albums and has earned 40 gold, platinum and multi-platinum awards.  As a recording and touring artist inducted into both the Rock ‘n’ Roll Hall of Fame and the prestigious Songwriter’s Hall of Fame, Taylor has set a precedent for solo singer/songwriters and blazed a path to which countless numbers of earnest young musicians have since aspired.

Carrie Underwood is nominated for Female Vocalist of the Year.  Having won a total of 10 ACM Awards, Underwood is the two-time reigning Entertainer of the Year and has won Female Vocalist three times.

Zac Brown Band is nominated for five awards, including Vocal Group of the Year and Album of the Year.  Zac Brown Band is also nominated for Song of the Year, Single Record of the Year and Vocal Event of the Year for “As She’s Walking Away,” featuring Alan Jackson.  Zac Brown Band will perform “Colder Weather” at the ACM Awards with one of their idols, James Taylor.

 
Presenters:

Nancy O’Dell, “Entertainment Tonight’s” Emmy Award-winning journalist, has proven to be a force in all areas of her career as a host, author, producer and entrepreneur. Currently Special Correspondent, O’Dell will assume the role of co-anchor of “Entertainment Tonight” after Mary Hart ends her final season in May 2011.

Ryan Seacrest is at the forefront of the media and entertainment industry.  Seacrest is celebrated internationally as host of “American Idol,” and hosts and produces E! News as well as its red carpet awards show coverage.  He also serves as an executive producer and co-hosts “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest.”

The 46TH ANNUAL Academy of Country Music Awards is dedicated to honoring and showcasing the biggest names and emerging talent in the country music industry.  The show is produced for television by dick clark productions.  Orly Adelson and R.A. Clark are executive producers; Barry Adelman is the producer and Bob Bardo serves as the executive in charge of production.

BETHANY HAMILTON, JULIANNE HOUGH, ANNASOPHIA ROBB AND CHRIS YOUNG TO PRESENT AT THE “46th ANNUAL ACADEMY OF COUNTRY MUSIC(R) AWARDS,” TO BE BROADCAST LIVE FROM LAS VEGAS, SUNDAY, APRIL 3 ON THE CBS TELEVISION NETWORK

Fan Voting

COUNTRY MUSIC FANS HAVE THE POWER TO VOTE ONLINE FOR THE “46TH ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS’” ENTERTAINER OF THE YEAR AND NEW ARTIST OF THE YEAR.
 
Fans Can Log on to http://www.voteacm.com/, Powered by the RAM Truck Brand, to Vote for Entertainer of the Year and New Artist of the Year

CBS.com also Featuring Original 7-Part Web Series, ROAD TO THE ACM AWARDS, Documenting New Artist of the Year Nominees Eric Church and The Band Perry’s Journey to THE 46th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS

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The
album comprises nine tracks featured on Ishaan
and a bonus track from Bappi Lahiri.

The
album features tracks sung by young artists
such as Nikhil D’souza, Remo Ghosh, Debopriya
(June) Bannerjee and Pawni Pandey.

The
music is given by Anand Ranganathan, Dhruv Ghanekar
along with Kaizad Gerda and Kabir Singh. The
lyrics of the songs have been given by Irfan
Siddiqui and P.A. Sreekanth.

Says
Walt Disney Television International India vice
president and general manager Natasha Malhotra,
“We’re very excited about the unprecedented
success of Ishaan’s music. This initiative sets
a new standard within the industry that we will
continue to maintain and challenge.”

The
album is available in major retail stores across
India. In addition, fans can also download Ishaan
wallpapers, ring tones and caller tunes of these
songs available across leading mobile platforms
and www.disney.in.